Jun 05
Even in a recession, USA Today points out that sex still sells:
Even as Starbucks shutters stores, some coffee shops in Southern California’s Little Saigon are booming with a formula that seems to defy recession. They are serving up strong Vietnamese brew, delivered to tables by young women in bikinis, spandex, fishnet sarongs or lingerie, displaying bountiful skin and cleavage. Lots and lots of cleavage.
I’d like to thank USA today for being a joyful cross between the Times and the Enquirer. Think this approach would work for other businesses? Taco Bell, I’m looking at you…
June 7th, 2009 at 11:49 am
“Even as Starbucks shutters stores”? You’re buying Starbucks’ PR line that their financial problems are external with the economy, not internal with themselves.
You bought their corporate line? They’ve been closing stores and posting profit declines since 2007, well before the economy went south.
June 9th, 2009 at 8:54 pm
Hi Tim– Actually it’s USA Today that buys the PR, I actually agree with you. With no rigor whatsoever, I will attribute Starbucks’ problems to competition, saturation, and ineffective product development decisions. Maybe even a little supply chain, who knows.