As companies across the country shed jobs like they’re going out of style, it’s no small wonder that for most Americans, buying a new car falls just behind fixing the busted septic tank on the to-do-list.

Don’t get me wrong – we’d all love a fresh new set of wheels. With the economic 8-ball still touting “future uncertain,” many are opting to squeeze a few more miles out of the old rust wagon rather than compile more debt.

But what if you NEED a new car but you’re worried about your financial future? Try Hyundai.

In an attempt to combat the economic uncertainty afflicting would-be car buyers, Hyundai is rolling out a new plan to attract customers: a return policy. As reported by MSNBC, the auto company will now allow new car buyers to return their vehicles up to one year from purchase in the event of “life-altering circumstances” such as a layoff, job transfer, or even personal bankruptcy for the self-employed.

The “Hyundai Assurance Program” is the first of its kind. With millions of Americans facing the possibility of unemployment, look for other companies to introduce offers aimed at luring back hesitant customers worried about a forthcoming pink-slip. The silver lining, I suppose.

Sure: a Hyundai might not be your dream car. But it’s only a coat of paint and a fresh set of rims away from being a stock car on the upcoming Fast and the Furious movie (you know, Vin Diesel is all over this.) Just make sure you ditch the spinners and neon lights before you try to return it.

– Jeff Gardner

Mike Trapanese - February 16, 2009 - 6:34 pm
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