We’ve covered the basics. We’ve even heard an outrageous success story or two. But the question remains: Does the average employer really use social networks to hire?
According to a survey by Jobvite, 68% of employers use social networks like LinkedIn, Facebook, and Twitter to support their recruitment efforts. Those numbers are likely even higher when you consider recruitment agencies and headhunters, the intermediaries that place many of the best jobs out there for experienced hires. Based on some independent research that we did at TheCanned.com, it looks as though start-ups and small companies are some of the biggest users of these networks.
Hiring managers use social networks to recruit in three different ways. To help job seekers, we’ve identified recommendations for how job seekers can put the odds in their favor.
1. The Sawed-Off Shotgun Approach
As with personal networking, hiring managers would rather recruit people that they know or people that come with a recommendation. It’s a poor proxy, but “friend” or “following” status on Facebook or Twitter takes you one step further from stranger and one step closer to the “in” crowd. Some companies treat social networks as opportunities to blast out openings to a large pool of non-strangers. Given the anecdotes, it seems like they take responses from these networks far more seriously than unsolicited resumes or applications through Monster.
Diana, President of procurement consultancy Design To Deliver, was bidding on a project. As part of the process, she needed to demonstrate the expertise that her firm promises by providing the resumes of the consultants that would work on the case. But she still needed to hire one more consultant. She blasted out the opening on Facebook, where some business contacts asked for more information and then passed it along. Then she Tweeted and watched as several followers re-tweeted the opening. Lastly, she posted on The Federal Contractors Network. The quick turnaround was so encouraging that she plans to add LinkedIn, Plaxo, and GovLoop in the future.
Jennifer, a Director at staffing firm Momentum Resources, blasts a variety of job openings out to Facebook by posting them in her status. That’s it. She comments: “Last week we staffed an operations research consultant for a recycler in LA and a mandarin chinese translator for a Kansas environmental firm, all by posting about these jobs in my Facebook status!”
Our recommendation
If you want to get hit by the sawed-off shotgun approach then you need a big network. Friend, follow, and connect with every person you can think of. On Twitter, extend that list to strangers with common interests or those who work in your field. On LinkedIn, connect with every person you have ever met in the course of business. Read the rest of this entry »